Art Direction + Animation + Motion Design + Stop Motion + Graphic Design + Audio + Web + Photography + Film + Handmade + Craft + Creative Direction + Philosophy +
Art Direction + Animation + Motion Design + Stop Motion + Graphic Design + Audio + Web + Photography + Film + Handmade + Craft + Creative Direction + Philosophy +
AA Smartfuel
Stop Motion / Commercial
A big but little project showing Kiwis the big fuel discounts they can enjoy as an AA Smartfuel member.
A total of 15 sets were built and although they look quite small, the biggest was nearly 1.5m long.
The orange car was carved out of a block of timber and is based on the classic 1970s Valiant Charger. The hero couple had very specific poses and actions for each scene, which were non-existent in miniature model shops. So they were designed from scratch, 3D-printed in their range of poses, then hand-painted.
Thanks AA Smartfuel for the ride!
15 & 30 second TVC's ↓
Stills & makings ↓
3D printed / hand-painted models ↓
Stills & makings ↓
Credit & thanks ♥ Rainger & Rolfe
