AA Smartfuel

Stop Motion / Commercial

A big but little project showing Kiwis the big fuel discounts they can enjoy as an AA Smartfuel member.

A total of 15 sets were built and although they look quite small, the biggest was nearly 1.5m long.

The orange car was carved out of a block of timber and is based on the classic 1970s Valiant Charger. The hero couple had very specific poses and actions for each scene - which were non existent in miniature model shops. So they were designed from scratch, 3D-printed in their range of poses, then hand-painted.

Thanks AA Smartfuel for the ride!

15 & 30 second TVC's ↓

Stills and makings ↓

3D printed / hand-painted models ↓

Credit & thanks ♥ Rainger & Rolfe

Wield-ltd

Design Studio + Workshop

© Wield-ltd