Microsoft - Better Together
Stop Motion / Collaboration
Microsoft asked Wield to take part in their Better Together series where
two different artists collaborate on an unexpected project.
Wield was paired with Sugar Mama Bakery.
Our task was to make a Zoetrope cake.
It's an extremely tricky bit of designing and cake making
- every element has to be in exactly the right place if you want it to animate correctly.
So we used just as much math as creativity for this one.
Microsoft commissioned a short documentary of the creative process that
brought the Zoetrope Cake to life.
And, of course, you can't make a Zoetrope without putting it to good use.
At the end of the collaboration Wield couldn't help photograph all
the sections and make a short film of the cake in action.
It was incredible seeing it come to life. As well as creating the movie, the audio and
soundtrack design seemed to just fit in place beautifully – a homage to hoodoo tunes.
Bon appétit.
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Design Studio + Workshop
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