Art Direction + Animation + Motion Design + Stop Motion + Graphic Design + Audio + Web + Photography + Film + Handmade + Craft + Creative Direction + Philosophy +
Art Direction + Animation + Motion Design + Stop Motion + Graphic Design + Audio + Web + Photography + Film + Handmade + Craft + Creative Direction + Philosophy +
Better Together - Microsoft
Stop Motion / Collaboration
Microsoft invited Wield to take part in their Better Together series, where two artists with different focuses, collaborate on an unexpected project. Wield was paired with Sugar Mama Bakery.
Our task was to make a Zoetrope cake.
It's an extremely tricky bit of designing and cake making - every element has to be in exactly the right place if you want it to animate correctly. So we used just as much math as creativity.
Microsoft commissioned a short documentary of the creative process that brought the Zoetrope Cake to life.
At the end of the collaboration Wield couldn't help photograph all
the sections and make a short film showing the cake in action.
As well as creating the movie, the audio and
soundtrack design seemed to just fit in place beautifully.
Bon appétit.
Stills & makings ↓
Animation tests ↓
